I am always wrestling with the idea of re-branding. Sounds a bit serious doesn't it. I mean it's not like I'm Sainsbury's or anything. But it certainly would be a pain in the bum, when I think of everything I'd have to do, website, blog, shops (all 5 of them), logo, all my cards, my business cards, getting the message across to anyone who's ever bought anything, pinned anything, visited my blog....ahhh, when i think about it it does my head in. I wish I'd known when I set up my etsy shop that my little wooden books would end up being about 5% of my stock.
That's the main gripe I have, that I have the word 'books' in my name, and it's not really that relevant anymore. And your name - your brand - should reflect what you do, or at the least, not be confusing! Tell me the truth, do you look at my brand name and think "why the heckins is she called mrs eliot books?" or do you not even notice?
(By the way if you don't know why the heckins I'm called mrs eliot books, it is explained here.)
The least confusing thing to do would be just to take 'books' out of the title. But then who is mrs eliot? Having 'mrs' in the title has always seemed a bit old and fusty, and that's the last thing I want to be.
Or there is just 'Eliot'. But why?
I have other ideas, my original t'shirt designer's name 'lovesunday'. But my old domain has been bought by a church, and the .com costs a fortune. Or should I just gradually steer everything towards my name Francesca Iannaccone, and just think of my shops as being called Mrs Eliot Books?
I'm confused. Please give me some advice. x
p.s. this post is way too text-heavy so here are some pics taken by Isi, while I was working the other day. He wants to be a photographer like Peter Parker aka Spiderman. (I'm wondering if that's a bit of mint aero wrapper in my scarf. Probably.)